 Celebrating its 15th year of existence, Intex Technologies, one of India’s fastest growing companies in IT hardware, mobile phones and electronics, today unveiled its new corporate logo, by far the biggest transformation vehicle deployed in the history of the company for changing its corporate identity. The new logo is designed to reflect today's Intex.
In the words of Mr. Narendra Bansal, Chairman & Managing Director, Intex Technologies, “I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism , creativity, flexibility and strength – and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint”
Along with the logo, the new avatar also comprises of a ‘Grid’ – which will be seen in all of INTEX communications. In the grid, one can see a reflection of ‘infinity’ (derived from the letter ‘x’ in the new logo) – a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.
The Communication Grid:
The identity will start appearing on all new packaging, promotional & information collaterals, websites, advertising and publicity mediums. The company’s websites (www.intextechnologies.com, www.intexmobile.in) are also getting revamped and everyone would soon be seeing the newer versions soon.
The new logo was a result of an extensive research conducted with the company’s employees, customers and associates and was finally given the new avatar by Intex’s creative agency - Grey Worldwide. It was unveiled to the company's 1800 plus employees on April 6, through internal celebration at all offices and branches. All-India roll out across all operations centres has also begun.
Completing 15 years of existence in 2011, the company, in addition to offering cutting-edge products with regular frequency, has been making strides into newer pastures year after year. Mobile phones, consumer electronics, exclusive retail, security software, enterprise solutions, international business, realty & infrastructure and manufacturing are the major diversifications in recent years. The organization has dedicated 500+ Intex Service Centres pan India |
