Iomega has announced the company is here to save the day for millions of iPhone users who have experienced the panic and despair of losing their contacts and photos on their iPhone: the new Iomega SuperHero Backup and Charger for iPhone.

First-of-its-kind Iomega SuperHero Backup and Charger does away with all that anguish by automatically backing up contacts and photos on an iPhone (or multiple iPhones) every time you charge the phone.

“Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up," said Praveen Sahai, Director of Sales - India & SAARC, Iomega. "With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. For millions and millions of busy iPhone users, Iomega's SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone. Iomega has created an inexpensive, practical insurance policy for every iPhone user that values the data on their phones as much or more than the phone itself."

Iomega's new SuperHero Backup and Charger for iPhone is fully compatible with the iPhone 4, 3GS and 3G, as well as the iPod Touch (third and fourth generation).

The new Iomega SuperHero Backup and Charger for iPhone will be available by 14th February 2011 in India at selective/ limited retail stores including flagship stores of Reliance Digital, Croma, E-Zone as well as through distributors, systems integrators. Iomega SuperHero Backup and Charger for iPhone is backed by a 3-year limited warranty (with registration