Iomega is moving to the new SuperSpeed USB 3.0 interface for all Iomega USB 2.0 portable hard drives, beginning with the Iomega eGo Portable Hard Drives.

The new all-USB 3.0 eGo Portable Hard Drives will feature hardware encryption and super toughness, too, thanks to a drop spec twice the industry average – all at USB 2.0 product prices. This market-leading move continues Iomega’s tradition of technology leadership.

“As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup – and at no extra price premium to our customers,” said Praveen Sahai, Director of Sales – India & SAARC, Iomega Corporation.

“With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec that’s twice the industry average and super secure with AES 256 hardware encryption, Iomega’s eGo Portable Hard Drives will be the premium must-have portable storage product.”