Kingston Technology, the world’s leader in memory products, today launches a new advertising campaign called “Get the Kingston Edgeperience” campaign. The campaign will debut this month and aims to position Kingston as a brand with an edge and which inspires trust. The idea is a flawless fit for Kingston, the world leader in memory products, who has gained a sizeable market share in India in 2010 and aims to further its success in 2011. Since its launch in India, Kingston has consistently recorded above market average growth across all its product segments. As a world leader in memory products, Kingston has launched the “Get the Kingston Edgeperience” campaign to further consolidate its position as a market leader in the APAC region. The “Get the Kingston Edgeperience” campaign is the third chapter of Kingston’s advertisement campaign in India, following “Its My Space” campaign in 2009 and “I CAN” campaign in 2010. 

The central theme of the campaign is “trust” and “edge over competition”. Kingston, as a world renowned leader in memory products, has been inspiring its trust in the world of technology since the past two decades. With more than 200 state of the art products and religiously followed stringent quality check, Kingston Technology gives its consumers the ultimate edgeperience of enhanced computing. Kingston products offer optimized performance and increased productivity to its users, giving them the winning advantage over competitors