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Konica Minolta eyeing bigger Share in Indian Market

Konica Minolta eyeing bigger Share in Indian Market

Konica Minolta Inc. Japan is watching the Indian market with keen interest as it continues to gain market share year on year. Konica Minolta Business Solutions India Pvt. Ltd is a subsidiary company of Konica Minolta Inc. Japan.

The Global Head & Senior Executive from Konica Minolta Inc. Japan, Jun Haraguchi is on a two day visit to India to further understand the Indian market dynamics. During the visit he will meet the key Konica Minolta partners & customers to understand Indian market requirements and opportunities.

Appreciating the success of its Indian subsidiary in the short span of three years, Mr. Haraguchi said, “India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40000 units placement during these three years, Konica Minolta India has been able to penetrate various market verticals across India. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc.”

He further added “Globally, we are recognised for our excellent color print quality. The unique proposition of Konica Minolta’s range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for Product Printing and A3 MFPs, we have recently forayed into the A-4 printer segment too with a range of Monochrome and Color Laser Printers / MFPs.”

On this occasion Tadahiko Sumitani, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd. said, “Our objective is to continue retaining the top position in Production Printing segment. The color output quality of our production engines have been well accepted by the commercial printing experts. As per the latest market research report, we are leading the production printing market with 45% share. We are positioned number one in the A3 color Multi-Function Printer category with 25% market share and hold the second position in A3 Black & White Multi-Function Printers with 18 per cent market share.”

“We would like to strengthen our presence further more in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operation in August 2010, our focus has been on driving solutions”.

Sumitani added “Recently have we inaugurated our first Digital Imaging Square (DIS) in Gurgaon, where partners & customers can touch and feel our technology, solutions and products. We have incurred an investment of more than USD One Million to set up this facility. Our effort has been to create the Commercial Print ecosystem in “DIS” so that our customers can try out various applications and also innovate. Globally Konica Minolta has only 18 such experience zones and setting up one in India demonstrates our commitment to India marketplace, our customers and partners.”

1-Oct-2013 17:39:53