Lenovo has announced the appointment of Shailendra Katyal as the company’s Marketing Head for India. Shailendra will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in viz consumer, relational and SMB.

Shailendra will be based out of Lenovo’s Bangalore head office in Bangalore. He comes with 12 years of industry experience, having worked in varied roles in Sales & Marketing in the FMCG space.

Prior to joining Lenovo India, Shailendra was Category Head at Marico Ltd. At his decade plus stint at Marico, he has had successful stints in sales and marketing. He played a significant role in charting the hair care strategy for Marico.

In Lenovo, his primary mandate will be to aggressively grow Lenovo’s brand preference in the consumer and SOHO segments.

Announcing the appointment, Amar Babu, Managing Director, Lenovo India said “We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands.”

“It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation.” said Shailendra Katyal.