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Lenovo Debuts Multi-Touch Smartphones in India

Lenovo has announced its foray into the smartphone market in India after having built a strong and successful mobile phone business as the number two player with 11.2% market share in China.

With this launch, a full range of Android based Lenovo smartphones will be available in the market, starting from the fully featured and affordable Lenovo A60+ to the premium quad-core Lenovo K860.

“Having witnessed success in the PC space where we are currently No. 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the 4 screens.  The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users. Lenovo smartphones offer a compelling value proposition for the Indian consumer and we are confident that our audiences will strongly consider our product portfolio,” said Amar Babu, Managing Director, Lenovo India.

“Lenovo has built a solid and successful mobile phone business in China reaching the number two position in the smartphone category in less than 18 months. We have reached a critical expansion point where we can use the solid platform we have established to expand to other countries and bring our leading technology to many more users,” said JD Howard, Vice President, Lenovo MIDH.

To cater to a wide spectrum of consumers, Lenovo is offering 5 android based smartphones across the 4 segments viz. geek, stylish, professional and

affordable, at various price points. The USP of the fully featured Lenovo’s smartphones is long battery life and dual sim capability. Four of the Lenovo smartphones are based on the Android version 4 while the A60+ smartphone is based on the Android version 2.3.

K860, S880, S560, P700i and A60+ are the smartphones launched by lenevo. The phones are available at all leading Large Format Retail (LFR), Multi-brand Outlets (MBO) and Lenovo Exclusive stores in Karnataka, Andhra Pradesh, Tamil Nadu, Kerala and Gujarat.

2-Nov-2012 17:02:49
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