To widen the company’s retail footprint and Lenovo has inaugurated its 100th LES ‘Lite’ in India in Ahmedabad.

Sharing the company’s retail plans for 2011, Amar Babu, Managing Director, Lenovo India, said, “We are happy to announce our 100th LES Lite in the country, having rolled out LES Lites at an average of more than one store a day.”

 LES Lites are a smaller version of LES (Lenovo Exclusive Stores), typically around 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience in line with Lenovo’s latest ‘What’s your Idea of Fun?’ proposition for consumers.

The 10 new LES Lite stores showcase the entire range of Lenovo’s consumer products - Notebooks, Netbooks, Desktops and All-in-Ones, to address the growing computing needs of consumers in the state.

Lenovo also unveiled 2 new colours of its hugely popular ‘Z’ multimedia notebooks, recognized by CNBC Tech Toyz as the “Best Multimedia Laptop”. Now available also in blue and red, there is one more compelling reason to purchase a new Z notebook.