With product sales crossing the 2,50,000 milestone, Lenovo India has recorded a stellar performance in the Eastern market. This has propelled Lenovo to increase its focus on the Eastern market.

 The company has showcased an all-new range of 12 products for the consumer segment, reaffirming its mantra of innovation.  

Powered by its new consumer proposition - “What’s your idea of FUN?” Lenovo’s latest product range encapsulates the changing perspective of consumers, especially the youth, who regard personal computers as lifestyle enablers rather than computing devices. In line with the spirit of FUN, Lenovo India’s new product line packs in functional yet enjoyable features to excite its consumers across the Notebook, Netbook, All-in-One and Desktop categories.

 This initiative is a part of Lenovo’s overall corporate strategy of ‘Getting Closer’ to its customers and partners by understanding and addressing their specific computing requirements from their PCs. Bearing testimony to Lenovo’s unwavering focus on innovation, these products are well-designed to better suit consumers’ dynamic lifestyles.

 Amar Babu, Managing Director, Lenovo India and Alex Li- Vice President, HSB (Home & SMB), Lenovo India unveiled the stylish new range in Kolkata on August 11, 2010.

 Underlining Lenovo India’s strong focus on and the importance of the Eastern market to the company, Amar Babu, Managing Director, Lenovo India, said “The Eastern region is one of the most significant consumer business markets for Lenovo and is the highest contributor to Lenovo’s consumer business in India.”

 The showstoppers of the launch were the Z-series notebooks - Lenovo IdeaPad Z460 and Lenovo IdeaPad Z560 that offer mainstream performance and multimedia features at a very affordable price.