McAfee has launched McAfee Family Protection Software, a parental control program that protects children of all ages from online risks while allowing them the freedom to safely explore the Internet.

“Online concerns for tweens and teens are not what they were two years ago” said Venkat Krishnapur, Senior Director, McAfee India. “The threat landscape has changed dramatically – especially in the context of how children of various ages in urban India use the internet and how they are exposed to various forms of threats online. McAfee Family Protection is a powerful tool that helps parents gets better insight to the digital lifestyles of their children. Parents can choose to block categories of sites, filter out only a handful of sites, or block nothing at all and simply review online activity reports. Its innovative features such as online activity reports, age appropriate settings and YouTube, games and website blocking and so on gives Indian parents a powerful tool to ensure their kids stay safe when using the Internet.”

McAfee commissioned Synovate, to conduct a comprehensive research titled ‘How safe are Indian kids online?’  across 10 cities- New Delhi, Mumbai, Pune, Ludhiana, Kolkata, Ahmedabad, Bangalore, Chennai, Hyderabad, and Cochin, covering 500 children and 496 parents. Following are key highlights of the revelations from this survey:

• 62% of all polled kids have shared personal information online.
• 58% kids share their home addresses on the internet.
• 39% of all polled kids do not tell their parents about these online activities
• 12% of all polled kids had been victims of some kind of cyber threat