McAfee is making significant investments to enable partners to sell McAfee security solutions to Small and Mid-size Businesses (SMB). In response to a worldwide opportunity of more than $7 billion for SMB security solutions, McAfee is launching the SMB Specialization within the McAfee SecurityAlliance program (MSA) to enable partners to improve profitability while addressing the unique needs of SMB customers.

The McAfee SMB specialization is a robust program that empowers partners to sell targeted security solutions to customers with less than 250 employees. By enrolling in this specialization, partners can offer their customers email, web, data and endpoint security solutions, with on-premise or SaaS delivery models. With this new program partners can take advantage of a monthly billing option, a full range of enablement tools, turnkey marketing programs, and dedicated resources.

The PARC provides quick and easy access to SMB specific information including product overviews, tutorials, best practices, sales tools, and marketing campaigns. Partners will find product tutorials on purpose-built McAfee SMB solutions as well as product briefings by McAfee experts. 

The PARC includes tools and turnkey sales accelerations kits that utilize McAfee best practices in demand creation. McAfee has created powerful tools to help increase a partner’s status as a trusted security advisor.

Enhanced McAfee Rewards and margin programs have been created uniquely for SMB partners. Streamlined deal registration allows partners to accelerate the sales cycle. Additionally, broad upsell and cross-sell opportunities with proven solutions and services from a single, trusted vendor help partners be more profitable and extend their customer reach.

McAfee embraces the channel as an extension of its own internal sales organization. The SMB customer wants a local reseller who knows their unique business needs. With the launch of the PARC and the SMB Specialization, McAfee now has an faster way to scale and enable the tens of thousands of distributors and resellers worldwide, and to address and tackle the important security issues of the small and medium sized business