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MTS Unveils mAd

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers has announced the launch of an innovative and next generation service pioneered by MTS, aptly called “MTS mAd”.

The service provides leading brands a clutter breaking means to engage with customers on a one-to-one basis. On the other hand, MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad. The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis.

MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The Company is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.

According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.

3-Oct-2012 08:35:29
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