NETGEAR Focuses on Indian SMBs

NETGEAR has decided to expand its product portfolio and drive a stronger partner strategy, with the prime focus towards SMBs in India.

NETGEAR has been focused on its SMART IT vision which envisages a reliable, affordable and simple range of products covering the entire infrastructure needs of small and medium businesses, encompassing switching, storage, wireless and security solutions and it foresees huge growth in this field.

NETGEAR already has a strong and popular home and prosumer product business in wireless routing, including 802.11AC routers, ReadyNAS storage, and security hardware products like UTM and VPN. It has also forayed into service providing with 3G products and Wi-Fi equipment.

In order to tap the SMB segment, NETGEAR is in the process of building a strong channel ecosystem in the country, wherein it is looking for competent partners who could help the company penetrate deeper into the Indian market. Though NETGEAR has a broad base of channel partners, we are foreseeing for more solution partners (system integrators) who could handle larger accounts for the company.

NERGEAR currently has Ingram Micro and Rashi Peripherals as its national distributors; together they address close to 1,000 partners in the country. This fiscal, the company will spread its footprints to the top 40 cities, up from the top eight cities and some B- and C-class cities last year. It will also participate in customer events for product demos, ATL activities and road-shows. In terms of post-sales the company provides lifetime warranty for most of its products. NETGEAR also has Intarvo as its service provider for the top seven cities and Rashi Peripherals for the remaining cities.

10-Aug-2012 16:58:00