Panasonic has unveiled a range of special offers this festive season under its nationwide campaign ‘Dreams come true when Panasonic comes home’. These offers promise assured gifts for customers and gives them an opportunity to win more exciting prizes, which includes a chance to gain direct entry into Zee TVs reality show ‘Aapka Sapna Hamara Apna’. In addition to this, a nationwide campaign - ‘Colors for Life’ was announced under which Panasonic unveiled a new range of direct cool refrigerators, ACs and digital cameras in various colors.  As colors depict celebration, festivity and happiness, the campaign aims to bring in more colors into the lives of young generation who know how to live and spend in style despite their busy schedules.

As part of the festive bonanza, customers are being offered a range of assured gifts on purchase of any Panasonic product ranging from television, air-conditioners, refrigerators to washing machines. While, customers get assured gifts like Benetton travel bag, wireless keyboards for IPTV range and Panasonic rice cookers on purchase of Panasonic TVs, start up kit with Panasonic Home Appliances Range (refrigerators, washing machines & microwave ovens), 4GB-8GB memory cards on select models of Lumix digital cameras and camcorders, amongst others. Valid from September 3, 2011 to October 26, 2011 the offer also gives consumers a chance to win an international holiday, Sedan Car, Gold Coins (5 gms) and other Panasonic products. Above all this, customers can also win a direct entry to Panasonic sponsored reality show – Aapka Sapna Hamara Apna which has commenced September 4, 2011 onwards on Zee TV.

Present at the occasion, Daizo Ito – President, Panasonic India said, and “Panasonic continues to bring exciting offers every festival for its customers to provide them with the best buying options and add cheer to celebrations.” He further added, “With these offers and the new line up of Panasonic’s digital audio-visuals, home appliances and health and beauty products we are aiming to see a 100% growth in revenues during the festive season over normal season.”

As part of channel support programme during festive celebrations, Panasonic has also designed special offers that will enable channel to get maximum benefits from Panasonic products.