Rashi CBF IX, all set to ROPE in partners

The much awaited, most anticipated, ninth edition of Rashi CBF is all set to kick start from Srinagar on 18th Nov 2013.  ‘Channel Business Forum’ popularly known as CBF is one of the largest & oldest event in the IT industry. This is forum where Rashi brings their vendors for a common show case focused to the ever growing smaller towns of India. This year CBF will be held in 30 towns with population between 1 lac to 5 Lac.

Previous year theme of Win IT won hearts of partners, so this time Rashi decided to be more innovative and focus on the four most important qualities of a business i.e. R- Relationships, O-Opportunity, P-Profitability and E- Ethics. All these 4 characteristics bonded together in a secure ROPE which ensures a higher ROI for partners. To achieve ROPE, Rashi team will be aptly showcasing ECS, Intel, SanDisk, Lenovo, Norton to channel partners across 30 Towns of India.


Relationship – Rashi believes in keeping relationships intact which is the sole reason for the 25 years of mutual growth for the partners. In fact the recently GFK survey highlighted Rashi as the most channel friendly company.

Opportunity – Rashi has continuously strived to bring out the Best product lines especially from vendors like ECS, Intel, Lenovo, Norton, SanDisk and others.

Profitability – Business means profitability and we have always strived to consistent ROI for our partners.

Ethics – Full filling our commitments is one of our core values of business. The trust that the

partners have is a result of the Rashi’s strong ethical values and the ability to implement it on every situation.

Mr. Rajesh Goenka, VP- Sales and Marketing, Rashi Peripherals commented by saying “Rashi Peripherals will not use the traditional mode of presentation but use the concept of our Child Hood game of Snakes & Ladder – ROPE. The concept will be used to educate partners on benefits of Rashi ROPE in manner never seen before.”

12-Nov-2013 11:06:30