Digital technology leader, Samsung today announced its plans to strengthen its Netbook business by launching new models as well as expanding into new markets in the country .Samsung has launched its sleek and stylish N 148 , N150 ,N 210 Netbooks based on the Windows 7 platform in the Indian market.  Samsung which introduced its Netbooks in the top 8 cities of the country in December 2008 , is in the process of expanding its presence in the country since the last Quarter of 2009. Over the past 3 months , the Company has launched its netbook range in Tamil Nadu and Kerala in South ; Punjab , UP , Haryana  and Rajasthan in North and rest of Maharashtra .Last week , the Company launched its Netbook/Notebook range in Madhya Pradesh. Samsung  plans to have a pan-India presence by the end of the first half , 2010. 

“ We see a huge potential in the Netbook market in India and plan to fuel the growth in this market by launching our stylish and advanced Netbooks in the market . “ states       Mr. Ranjit Yadav, Director-Mobile & IT, Samsung India. Designed to provide maximum personal freedom, the N210 delivers up to 12 hours* of secure connected mobility, while the N150 keeps on going for up to 8.5 hours. This impressive battery-powered performance is possible because overall power consumption is reduced by their energy efficient LED display, optimized processing performance and Samsung’s proprietary Enhanced Battery Life solution.  

The N210 and N150 have several display features that enhance the visual experience. The new netbooks’ 10.1" LED anti-reflective display fine-tunes movies and images with the sharpest details and boldest colors, with no mirror effect under bright lights or in sunny weather. With a slim and elegant design and extensive quality assurance testing the N210 and N150 are stylish and reliable.

The N210 features Samsung’s new crystal pattern design, while the N150 sports an integrated hinge with smooth movement and high quality connection, so everything blends effortlessly together even when the netbook is open. 

The Samsung N210 and N150 incorporate Intel's latest processor, the Intel® Atom™  N450, which is specifically designed to deliver an amazing Internet experience using netbooks. Based on an entirely new micro-architecture, the Intel® Atom™ processor increases energy efficiency to extend battery life, while delivering enhanced mobile performance and increased system responsiveness. 

With the launch of these new models, Samsung has emerged as a full-range player in the Indian market with a comprehensive line-up of its “N series” Netbooks. The Samsung Netbooks are priced in the range between Rs 16290/- to Rs 19,990/-. 

Using the existing and extensive distribution network and dedicated manpower deployment at strategic points, Samsung plans to strengthen its position in the market. While the Company’s existing service centers will support the service needs of customers for Netbooks, Samsung also offers free pick up and drop service within the municipal limits of the city of operation. 

“With a rapid expansion into various Indian cities, we expect to attain a market share of 7-8% in the Indian market by the end of the year” , states Mr Yadav.