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Samsung Forays Into A3 Printer Segment in India

Samsung Electronics has forayed into the A3 multifunction printer segment in India with its new products. The MultiXpress K2200 series, meant for SMBs, comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation. With this new series, the company is bullish about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country. With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10 percent of Samsung India's total turnover over the next few years.

 Comments Sameer Garde, Senior VP, Enterprise Business Team, Samsung India Electronics, "As enterprises rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors. Our entry into the A3 printer category is a confirmation of our commitment to offer new dimensions in printing solutions to both enterprise and SMBs."

The MultiXpress K2200 series comprises of two models, K2200 - which is the standard model, and K2200ND- which has network functionality and double-sided printing. Both support copying and scanning.

The K2200 series delivers printing speed of 20 PPM, color scan speed of 30 images per minute (IPM). It offers higher yield toner (10,000 pages) and drum (80,000 pages), and total energy consumption (TEC) of 0.97kWh which results in 27 percent reduction in energy consumption.

The K2200 series printers are priced from Rs 50,000 to Rs 80,000.

23-Nov-2013 17:25:06
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