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SANDISK ANNOUNCES WINNERS OF ITS FESTIVE CAMPAIGN

SanDisk Corporation a global leader in flash storage solutions, today announced the winners of its six-week-long festive campaign. The campaign ran from September 22, 2013 until November 2, 2013.

The campaign was launched to spread festive cheer, and received an overwhelming response across India, with many customers winning hourly prizes, including the sleek and stylish Cruzer Force  USB Flash Drive. The coveted grand prize of tickets to Hong Kong was won by six lucky couples. All winners were chosen based on a lucky draw.

 

The nationwide campaign was designed to include the purchase of SanDisk products from its portfolio of microSDHC / microSDXC  memory cards, SDHC/ SDXC  memory cards, USB flash drives and SSDs. With the purchase of a SanDisk Ultra® or a SanDisk Extreme  high performance product, chances of winning were doubled.

“SanDisk offers an array of memory solutions to capture and share cherished moments – with the festive campaign, we demonstrated the need for high-quality flash memory products, while rewarding our customers with great prizes,” said Rajesh Gupta, India Country Manager, SanDisk. “We are quite pleased and thank our customers for their overwhelming response. A hearty congratulations to all the winners, and we wish the six lucky couples a blissful and memorable stay in Hong Kong.”

Retailer engagement has always been a key focus area for SanDisk, and the festive campaign was also extended to the retailer community. SanDisk rewarded a number of retail partners with silver commemorative coins as prizes. Representatives from SanDisk conducted mystery shopping at SanDisk retail stores to select the winners.

9-Dec-2013 16:36:17
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