Techcom, one of the leading brands in IT Peripherals and Consumer Electronics, announced their entry to East India West Bengal. The company is penetrating with the range of mobiles from Rs. 1500 to Rs. 4000, with the business focus to reach mass market with innovative and stylish phones.

Speaking at the event, Sandeep Kumar Kedia, Director – Mobile Business, said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. West Bengal is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further. We aim to sell about 3.6 lakh units in the first year in West Bengal and around 2 million units in India.”

“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in West Bengal by 2012,” he added.

Techcom is planning to invest about Rs. 100 crore for brand building over the next 3 years nationally where West Bengal would be allocated about 10% of the budget.