Techcom has announced its entry into the fast growing mobile handset market in Kenya. With the new innovative range of handsets, it marks yet another business milestone for Techcom as it brings forth a world-class range of hand held products within the reach of its African consumers. The brand is entering Kenya with its presence in major cities like Nairobi, Mombasa, Nakuru, Eldoret and Kisimu.

Speaking at the press conference, Vinay Kumar Kedia, Director, Techcom International Computers L.L.C., said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. The Techcom handsets symbolize our pioneering technological advancement and continued focus on R&D which proves to be revolutionary in enhancing the mobile user experience.”

Adding at the event, Rafiq Miyanji, Managing Director of Computer Planet Ltd., Kenya, said, “Techcom handsets largely complement the requirements of the Kenyan market. The handsets have been developed through extensive research to suit the consumer and market trends. Therefore we have compelling features that attract the masses such as 8GB external memory support, MP4/3GP player, Bluetooth, FM radio, dual SIM facility, personal data security, so on and so forth. T-21, the flagship model, comes with a MP4 / 3GP Video player which is the best in its class. You can play full 3 hour length (200 MB) movies at one go and the handset is available at an amazing price of KSH 2400 only. With our excellent distribution infrastructure in the country, we hope to penetrate the markets strongly and reach out to our consumers here on a broad scale.”

In Africa, Techcom already enjoys a high brand recall when it comes to IT peripherals and electronic consumer goods. Techcom is present in over 55 countries worldwide, broadly India, Nepal, Algeria, UAE, Lebanon, Nigeria, Middle-East, Uzbekistan and others. Techcom International Computer L.L.C. achieved a turnover of US$ 23 million in FY 2009-10. With their foray into the mobile phones segment, the company is eyeing a turnover of about US$ 55 million by end of FY 2011-2012.