Techcom has announced the entry of its mobile phones segment into Rajasthan. With this launch, Techcom introduces their latest offering for the Indian handset market, the T35 & T65, which come with a bouquet of pre-loaded multimedia features, catering to the user on the move. The launch of the phones mark yet another business landmark for the growing company, as it brings forth a world-class range of hand held products within the reach of consumers. The new mobile devices denote a strategic move by Techcom towards establishing its position in the ‘mobility market’ in India, by building upon its core competency of providing quality products at affordable rates.

Techcom plans to invest over Rs. 100 crore in major brand building exercise in the next 3 years. Keeping in mind the prospects of the market in Rajasthan, the company has allocated about Rs. 10 crore (10% of the budget) for the state. Techcom has already entered Uttar Pradesh, West Bengal, Karnataka, Andhra Pradesh and Bihar; and Rajasthan becomes another significant part of the Indian market, which it looks to garner significant market share in.

In India, Techcom already enjoys a high brand recall when it comes to IT peripherals and electronic consumer goods. Techcom is present in over 30 countries worldwide, broadly Nepal, Algeria, UAE, Lebanon, Kenya, Nigeria, Middle-East, Uzbekistan and others. Techcom is also planning to expand its IT and Electronics product portfolio to suit the requirements in all markets with an aim to expand on its rural reach as well.