Techcom has announced their entry to one of the major states in South India – Karnataka. The company is penetrating with the range of mobiles from Rs. 1500 to Rs. 4000, with the business focus to reach mass market with innovative and stylish phones.

 The new mobile devices represent a strategic move for Techcom towards becoming a leader in the ‘mobility market’ in Southern India, by building upon its core competency of providing quality products at affordable rates.

Speaking at the event, Sandeep Kumar Kedia, Director – Mobile Business, said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. Karnataka is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further. We aim to sell about 1.25 lakh units in the first year in and around 2 million units in India.”

“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in Karnataka by 2012,” he added.

Techcom is planning to invest about Rs. 100 crore for brand building over the next 3 years nationally where Karnataka would be allocated about 10% of the budget. Primarily, in mobile handsets, Techcom has already entered the Bihar, UP and West Bengal markets and Karnataka becomes the other significant part, especially pertaining to Southern India.