TP-LINK Forays into Mobile Devices Segment with ‘Neffos’

TP-LINK has entered the mobile devices market with the launch of its new brand line Neffos (pronounced “nef’-os”).

The brand name, taken from Greek language, means “clouds” and has an additional meaning that is “very exciting” when understood in the context announced the press release.

The release of Neffos marks TP-LINK’s expansion from fixed equipment (router, smart home system, cloud service) to mobile devices that are part of digital ecosystem for the users. With the current accumulation of technology in the telecommunication industry, TP-LINK thrives to make the best of humanized design. Neffos is a breakthrough for TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for users.

Jeffrey Chao, President, TP-LINK, said, “We are confident that Neffos will provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion.”

Neffos debut as mobility brand scripts TP-LINK’s ambitious expansion of the customer pie and its centrality to users’ personal digital ecosystem.

Neffos product range is expected to be launched in Q1 2016. No specific product range, prices or launch dates have been announced for India.

29-Jan-2016 10:08:04