VIA Appoints Simmtronics as Exclusive Manufacturing and Distribution Partner for VIA pc-1 Mainboards in India
VIA Technologies, Inc, a leading innovator of power efficient x86 processor platforms, today announced the appointment of Simmtronics Semiconductors Ltd. as its Exclusive manufacturing and distribution partner for VIA pc-1 mainboards in India and 15 other countries in the surrounding SAARC, Middle East, and Africa regions.   
Under the terms of the agreement, Simmtronics will assemble a full range of low-power, highly-integrated VIA pc-1 motherboards in its advanced manufacturing facility in Roorkee, Uttaranchal, India, and distribute the products through its channel partners in India and other markets, including Pakistan, Bangladesh, Sri Lanka, Dubai, UAE, Turkey, Iraq, Algeria, and Ghana.   
We are extremely excited to be teaming up with Simmtronics Semiconductors Ltd. to bring our VIA pc-1 mainboards to India and surrounding regions,” said Timothy Chen, Head of Global Sales & Marketing for VIA Technologies, Inc. “With their world class manufacturing capabilities and extensive distribution channels, Simmtronics are the perfect partner for us and we look forward to closely working with them to develop these high fast growing markets.”   
We are delighted to be working with VIA, which has for many years been a global leader in developing high-performance yet energy-efficient x86 processors and motherboards for Green PCs,” commented Indrajit Sabharwal, Managing Director, Simmtronics Semiconductors Ltd. “We believe that their VIA pc-1 mainboards have huge potential not just in India but also in the other markets where we operate.”
As the first step in expanding VIA’s presence in India and surrounding regions, VIA has appointed Amod Phadke as Director Sales for India, SAARC, Middle East, and Africa. A highly respected industry veteran, with more than 15 years’ experience, his key responsibilities include driving VIA pc-1 product marketing and promotional activities throughout the target regions.