VIA Technologies and Simmtronics Semiconductors Ltd, have announced the successful conclusion of their first round of channel roadshows held in major cities in the North, East, and West of India to promote the launch of their comprehensive range of green computing products based on power-efficient VIA pc-1 platforms.    

Representatives from hundreds of leading System Integrators, Distributors, and Resellers attended the events Chandigarh, Ludhiana, Lucknow, Ranchi, Bhubhneshwer, Guwahati, Raipur, Kolkatta, Delhi, Mumbai, and Pune, and showed an overwhelming interest in working with VIA and Simmtronics to drive the emergence of an exciting new segment in the market for affordable, energy-saving PCs.  

 “By cooperating closely together with VIA and our channel partners, I strongly believe that we can be at the forefront of proliferating PC and Internet usage among the hundreds of millions of people who live in India’s towns and villages,”  commented Indrajit Sabharwal, Managing Director, Simmtronics Semiconductors Ltd.

 “We are very excited to be working with Simmtronics and the channel to open up these emerging opportunities in the market,” said Richard Brown, VP of International Marketing for VIA Technologies, Inc.

 Further channel events are planned in February 2011, with the next one taking place in Bangalore on Wednesday 2 February.