ViewSonic has appointed Rashi Peripherals as its National Distributor for its range of Monitors.

As the pioneer in LCD monitors for more than 5 years, ViewSonic has maintained its leadership position by offering a full range of products to meet the needs of today's techsavvy consumer.

Kuldeep Ramaiya, National Sales Head, ViewSonic India, said; “We will leverage on Rashi’s national sales network as well as channel strength for our LCD monitor business. As Rashi is one of the leaders in distribution market, we are expecting a great boost on the sales of monitors in the coming days.  ”

ViewSonic strategy will be to leverage its leadership position and continuously develop the channels in India through Rashi. It will focus on channel development programs which will include reseller trainings, marketing events, etc thus, leveraging Rashi’ strength in the tier 2 and tier 3 cities and towns.

Commenting on the tie up, Rajesh Goenka, VP – Sales and Marketing, Rashi Peripherals, said, “Partnering with Viewsonic is a value adds to our distribution kitty. We can now aim at providing complete range of PC components and will now be able to provide world class components and accessories to the Indian consumers through our supply channel. We will work closely with the Viewsonic team to facilitate branding and marketing of the products.”