Western digital has introduced its new My Passport AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. Available now at select retailers and WD's online store, the My Passport AV portable media drive is offered with 320 GB of capacity.

A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices.

With its small footprint, the My Passport AV portable media drives are designed to fit neatly in a home entertainment center. The included stand and extra long cable makes it easy to position the drive neatly in entertainment centers, maximizing the airflow and minimizing heat around the drive.

"With more and more devices capable of generating and playing back HD video – camcorders, Blu-ray players, game consoles – portable hard drives are the best solution for this 8 GB-per-hour capacity-intensive content. The My Passport AV portable media drive is optimized for a better digital video experience with a growing list of consumer electronics, starting with Sony's latest camcorders and Blu-ray players," said Dale Pistilli, vice president of marketing for WD's branded products group.