Western Digital has announced the appointment of Ingram Micro as a national distributor to sell WD’s full range of products in India. With this tie-up, WD will further expand its market reach through Ingram Micro’s extensive network of over 10,000 channel partners in India.

Commenting on the association, Jaishankar Krishnan, Managing Director, Ingram Micro said: “Partnering with a global leader like WD presents an excellent business opportunity for our large reseller base. Our partners can diversify their portfolio through addition of innovative and market-leading WD products. I am confident that our extensive distribution infrastructure in India will help realize mutual business potential for WD and Ingram.”

“Demand for digital content is growing steadily in India. This presents a huge business potential for a brand like WD whose innovative offerings have dominated the storage market for over two decades. This partnership will assist us to meet high expectations of the fast-growing market for storage, and Ingram Micro, with their expertise, will help us tap this opportunity.” said Khwaja Saifuddin,   WD’s senior sales director – Middle East & South Asia.