WD has announced the appointment of Redington (India) Ltd. as a national distributor to sell WD’s full range of internal & external products in the country. With this tie-up, WD will expand its reach through Redington’s extensive network of over 18,700 channel partners in India. 

“Strengthening our channel base is one of our focus areas for 2010 and we are keen to work with a firm that brings deep domain expertise coupled with a pan India footprint. Redington (India) Ltd. has an established capability in these markets and will provide immense value to our offerings. We are delighted to have Redington as our distributor, and look forward to a long and mutually beneficial relationship” said Sushil Bandi, Country Manager for the Indian Subcontinent, Western Digital. 

“The Indian economy is witnessing a digital revolution with people becoming increasingly aware of technology and its impact on our lives. With the boom in digital content just at it nascent stage, we expect demand of information storage across businesses and households to see a sharp increase. This partnership will prepare us to meet high expectations of this fast-growing market segment, and Redington, with their expertise and reach, will definitely help to tap this opportunity.” said Khwaja Saifuddin, Director Sales – MEA & South Asia; Western Digital added.