Consumer Electronics brand Weston has announced its entry into the Rs. 70,000 crore cellular phone market. To begin with, Weston will launch its mobiles in North & Eastern states of India where the company has a strong presence and they will subsequently be launched in the rest of India.

“Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio,” said Pankaj Sharma, Sr. Vice President & Business Head of Weston Mobiles in a press statement.

“We plan to manufacture our own cell phones with R & D and designed adopted from best technology available. A new unit for mobile phones will be set up in Sela Que in Dehra Dun, Uttranchal with capacity of five lakh GSM and CDMA cell phones per month . The plant will start production in 2011 . Till then the company will procure cell phones from OEM’s where quality control and system will be done under Weston team stationed in Overseas Manufacturer’s plant” Mr Sharma said.

Speaking on the brand’s expansion plans, Mr Pankaj Sharma said, “By the end of the first year, we hope to sell one lakh mobiles per month in Pan India with a turnover of Rs. 250 crore and thereafter grow at 15-20% annually. In five years, we are aiming to reach a turnover of Rs. 1,000 crore.”