Xerox Photocopy and printing products enterprise has announced has become the first company to offer SMB, Enterprise, Government, and Graphic Arts customers a choice of four technology platforms in color - Laser, LED, Solid Ink and Inkjet to give customers a wide choice of printing solutions and improve efficiency, enhance productivity and reduce overall cost of ownership.

As part of the four technology platforms in color, the company has launched four color printers and production equipment. These include - Xerox WorkCentre 7120 Multifunction System, Xerox ColorQube 9201 / 9202 / 9203 multifunction systems, Xerox 7142 and 8264ETM color wide format printers.

 The new color range is available across the compay's partner network and customers can contact Xerox India at ASK XEROX- 18001801225 or 39012000 (add prefix of local city code).

Speaking at the launch, Andrew Horne, Managing Director, Xerox India said, "Our strength has been as a technology innovator having ushered multiple technology revolutions in the printing industry. Today, we create yet another industry milestone by offering four technology platforms under color- Laser, LED, Solid Ink and Inkjet - under one roof, an industry first giving consumers a wide choice of technologies to choose from."

 He added, In our go-to-market strategy for 2010, we have focused on providing better value proposition to our customer by broadening the solution offering and focusing on all segments and key verticals  such as Corporate, Enterprise, Government, SMB, and Graphic Arts community."