Xerox has kicked-off its first ‘Digital Applications Roadshow’ series in Kerala to reiterate its commitment to the Kerala market and drive awareness about the benefits of digital photo printing among photo-lab printers in the state.

At the roadshow, Xerox showcased a range of digital printing applications like two sided photo albums, personalized wedding invitations, Photo Calendars, Photo Books and various other applications on its Xerox DocuColour 252 digital equipment. It also demonstrated how photo - lab printers can increase profitability by   printing   two sided marriage albums at an investment of Rs 20,00,000 plus with the Xerox DC 252.

Speaking on the occasion, Kuldeep Malhotra, Associate Director Product Marketing, Xerox India said, “Two sided photo-printing has  huge potential in the Kerala market. Photo-lab printers have so far been using traditional equipments, which are unable to produce light weight albums. Moreover adoption of digital camera among Indian consumers has also increased, thus further augmenting the demand for digital photo- books.”

Xerox India is conducting ‘Digital Applications Roadshow’ across different towns in Kerala to strengthen its leadership position in the Indian print market as well as to educate the Indian printing community about different aspects of digital printing.