Xerox has launched a new entry-level light production color printer- Xerox Color 550/560, which is adaptable for any print environment. The new equipment gives users more flexibility and freedom to produce a wide range of applications – quickly meeting customer demands in high quality color and black & white.

The new Xerox Color 550/560 Printer, with an easy-to-use color touch screen, is an efficient choice for quick print shops, small commercial printers, in-plant operations, advertising agencies, creative shops and offices.

Applications ranging from marketing materials and photo specialty items to office documents and PowerPoint presentations can be produced on the Xerox Color 550. While this model is capable of printing 50 color pages per minute (ppm) or 55 ppm in black & white; the Xerox Color 560 can do the same at 60 color ppm or 65 ppm in black & white.

“We’ve taken the most sought-after elements of digital printing and built a solution that can integrate into any print environment,” said Kuldeep Malhotra, Associate Director Product Marketing, Xerox India “The Xerox Color 550/560 is perfect for the print service provider community that will help them in responding quickly to high-value application demands or the office professionals who require security and workflow features to manage documents more efficiently.”