Yahoo India, the digital media company has announced the launch of “Movieplex” (movies.yahoo.in/movieplex), a premium video destination allowing users to enjoy licensed full-length movies for free through the Internet on demand. Yahoo! India will collaborate with leading movie production houses to bring thousands of local “Bollywood” movies online to users for a piracy-free, quality entertainment experience.  

Yahoo delivers locally relevant content experiences to both consumers and advertisers and “Movieplex” offers an unparalleled opportunity for advertisers to connect with their target audiences through immersive video content. This content is easily discovered on Yahoo! India (www.yahoo.in) and users will be able to watch this from the comfort of their home or anywhere with an Internet connection.  

According to a ComScore report released in March' 2011, the Indian audience is currently spending over 9.1 billion minutes watching online videos each month with entertainment as the leading category in online video content consumption ahead of news and sports content.