Yahoo! India and Lokmat, a Marathi daily, has announced a partnership to deliver premium digital content in Marathi to the Internet audience. The property (http://lokmat.yahoo.com/) will offer Lokmat’s original content combined with Yahoo!'s premium content experience to online Marathi users. With Marathi being the fourth largest spoken language in India, the partnership is a crucial step towards satisfying the digital content appetite in the language of user’s choice.

New Internet users in smaller towns are embracing the medium for information, communication and education. The I-Cube 2009 report signals that the next wave of digital audience in India is expected to emerge from the non-English speaking population. In line with its commitment to catalyze Internet consumption in India, Yahoo! is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar respectively.

According to ComScore August 2011, the Yahoo! India network reaches 82.9% online users across the country and is category leader across News, Movies, Cricket and Entertainment