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ZyXEL ties-up with Redington for Distribution in India

Taiwan based IT conglomerate ZyXEL Communications’ Indian Subsidiary – ZyXEL Technology India (P) Ltd. has announced its tie-up with Redington India Ltd. for the distribution of its products and solutions all across India as National Distributor. The move is aimed to add strength to ZyXEL’s present distribution model. This is considered as a big development in the world of channel sales.

The announcement has come soon after Vice President - Sales, Madhukar Swayambhu recently reveled that ZyXEL would further build up the distribution network across the SAARC region, starting from national distributors to Regional Distributors, sub-stockiest and the last mile retail. On tie-up with RIL,Madhukar apprised, “RIL is one of the biggest distribution network across the country for IT & non-IT products. Their logistics handling, partner relationship, material management, reach – which are the key ingredients for a distribution network are excellent, which is why they are on the top. We strongly feel that our association would be the best mutually beneficial business relationship for both of us.”

Madhukar also said, “ZyXEL is one of the most comprehensive networking technology product line and RIL is one of the most robust distribution network, this association is not just another business alliance but in the national interest of the country by two stalwarts of their respective fields to make the right technology available to India, the most well deserved consumer market in the world.”

Anand Chakravarthy, Vice President, Redington India expressed his view on the new partnership and mentioned, "ZyXEL presence in Indian market is surging like anything. With SMB segment in India showing lots of promise for growth, addition of ZyXEL will help us address the channel community serving this segment in a better way. ZyXEL products shall improve our portfolio and add more value to our offerings to the huge channel community including system integrators, reseller, channel partners, online store and LFRs which we cater to. It’ll give us a definite edge over the rest of the NDs in the country on the product offering side. "

“We are one country, wherein the age old legacy networks like Coaxial, out of the box networking like power line solutions or network on electrical cables, most modern Passive optical network, co-exists. ZyXEL manufactures the same and now RIL will make it available in every nook and corner of the country. This will benefit not just the end customers but also a huge work force of IT resellers, large format retails, online store and technology driver systems integrators across the country,” adds Madhukar.

ZyXEL is a global leader in internet networking technology, providing a wide portfolio of media-independent network solutions for customers ranging from telecomto small- and medium-size enterprises to home users.

As a matter of fact, ZyXEL business surged by over 200 per cent last year. This year also, the IT conglomerate is looking to repeat the performance. As businesses in India look for more GPON & GEPON, IPDSLAM & MSANkind of out of the box Solutions instead of the normal run of the mill box pushing on switching & routing and, ZyXEL is the best solution provider in this segment.

12-Apr-2014 06:40:02
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